YouTube is the world’s 2nd largest search engine
When your audience has a question, they head to YouTube. You should be the answer they find there
Great films get shared organically.
Paid ads aren't the only answer. Strategic, well-crafted content outperforms it.
Case Study - BMJ Learning
BMJ needed to drive more subscribers to their eLearning content. We identified the questions the medical audience were asking on YouTube, and determined that BMJ would be the answer. Rather than making an advert saying how great the paywalled content was (which would have got 400 views). We produced three really useful films for YouTube, with links to the paid content at the end. These high performing films gained 4.6 million viewers. This was huge organic reach, peers were sharing to peers, and it redirected new users to become paid subscribers.
Film promotion for your work
For the launch of ‘The Water Book’ we produced a film showcasing the playful energy of the writer Alok, whilst tackling any preconceived notions that water might be a boring subject for a book. We combined live experiments and archive footage to create a dynamic teaser trailer for YouTube.